In an attempt to trim off excess, we decided to focus on essentials that could stand the test of trend or time. We solely make, and select things we love to wear and use ourselves.

fig. came out of a personal desire to strip things back. While shuttling between Belgium and Portugal (for love, not tourism) I learned the value of less, but better. No overstuffed suitcase chaos, no decision fatigue. So I chose to focus, one piece at a time, on garments and things that fit into everyday life: a shirt and T-shirt that moves from beach to dinner, a skincare product that hydrates head to toe, a slipper that adapts to more than one setting, and more to come... 

We prioritize materials derived from nature. Our garments are crafted from certified organic cotton, hemp, and occasionally, deadstock fabrics.

We work closely with small-scale producers and artisans from Portugal and Belgium, favour limited runs and do our best to keep waste at a minimum.

fig. is run by Joke Leonare, with the invaluable support of close creative minds.
Special thanks to Ana, Luís, Nana, Pedro, Stine, and all those we’ve had the pleasure of working with.

Our studio in Antwerp (2100) is open to visits. Please schedule your visit by emailing us at hello@figlabel.com. 

If you’re interested in stocking our label in your store, we’d love to hear from you.